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PPC (Pay per Click) or CPC is the term which mostly commonly used in advertising industry. Any person or company who belongs to advertisement industry as advertiser or publisher always focus on PPC. Now the question is what does PPC is ? In short it mechanism followed for serving ads. Advertising party want traffic on their website so they invest in ads on the bases of PPC and on the other side publisher want to earn money so they place ads on their website or blog which pay him on the of PPC. So that means PPC is the main reason behind the relationship of advertiser and publisher. Through 3rd party ppc ad networks, advertiser who want visitors for their business and Publisher who want to earn revenue for placing ads. Both parties join ppc ad network according to their need. Means when the visitors of Publisher site click on the advertiser ads unit. Then Advertiser have to Pay for each successful valid click. So if you want understand the whole concept of PPC then i recommend to read How Does PPC Works ?

Every Blogger or Webmaster dreams to make some money from there website or blog by using advertising methods. PPC ads are the one of best and effective way to earn revenue for your online content. By placing Pay per click ads on web page where huge traffic is coming. When someone show interest in ad and visit it. Then publisher will earn money. But major problem faced by advertiser and publisher is while finding best ppc ad network. Their are many ppc sites are available in market but some of them are paying to much low. So in this article i am going to list out best ppc ad networks for publishers & Advertisers. Choose according to your requirement and blog traffic.

Best CPC/PPC Ad Networks For Publishers

#1 Google Adsense

Google Adsense is one of the best PPC ad network. No doubt every blogger and website owner wants to earn through Adsense because there are reasons behind the success and Adsense Popularity. In short Adsense is Bid based CPC and RPM networks and there are lots of advertisers bases on the niche of sites. Adsense offers highest CPC rates and show more targeted ads related to http://www.tizag.com/SEOTutorial/ content which increase the CTR rate and helps to earn more revenue. Adsense rates varies on the bases of relevant and irrelevant ads. It CPC rate vary between the range of $0.02 - $15 depend upon the location of visitor and niche of the blog.

Ad Format:- Responsive Ads, Display Ads, Text Ads, Link Ads, Match Content Ads

Payout:- $100 via cheque, EFT, Wired transfer, Western Union.

#2 Bidvertiser

Bidvertiser is also a best choice if you are not able to get an approval from Adsense. Bidvertiser is also famous and oldest best ppc site and even perform well at some kind of blogs. It CPC rates are best as compare to other small networks just because they offer POP up, Banner and various other typing advertising techniques. Its CPC rates vary from approx 0.02 to $10 and you get earning bases on total earn point. Overall performance is best if have sufficient account of traffic.

Ad Format:- Banner Ads, In-text, Domain Parking, XML Feed ads, Contextual Ads, Search Toolbar

Payment:- Minimum Payout $10 via PayPal.

#3 RevenueHits

RevenueHits is the best ppc network for publishers who want to generate more revenues withstate of the art Contextual & Geo targeted Ad Serving technology. RevenueHitsprovides self services for publishers, where any webmaster can come and gettags and start making money.They also offers a http://www.mainstreethost.com/ self service for Advertisers, where anyone can come and buy veryhigh quality traffic.Bottom line - if you want to take your website or blogs income generation to the nextlevel, this is the best solution around. RevenueHits is the best ad network formonetizing websites.

Ad Format:- Display Ads, Text Ads, Pop up/under

Payout:- $50 via PayPal.

#4 InfoLinks Ads

Infolinks is In-text link based ppc ad network. If you have text based rich site or blog then Infolinks is best choice for earn some revenue. The best part of Infolinks is they don't need and space for banners. Infolinks show targeted ads for any relevant keyword from you content. You can also use keyword Tag cloud from Infolinks on you site or Infolinks can be use as search ads. Infolinks don't cover the spaces so that's why you can use other ads banner from Adsense or other alternative to earn more revenue for site content.

Ad Format:- In-text ads, Search ads or In Tag cloud.

Payment:- Minimum Pay out $50 via PayPal or wire transfer.

#5 Propeller AdsPropeller is fastest growing multi ad format network. They provide detailed optimization for each site individually so that you can select best performing ad campaign. Its basically shown as CPM based ad network. But in actual this network is based on various models like CPM, CPA, CPC and CPL. In overall this is one of the best ad network.

Ad Format:- OnClick Ads, Video Ads, Mobile Ads on CPM, CPA, CPL and CPC bases.

Payout:- $100 Via Wire Transfer, Payoneer, Payza.

#5 Clicksor Ads

This is also one of the best Alternative for other in-text based as well for banner ads. Clicksor is best and popular platform of advertiser and publisher. Clicksor having several advertising format like in-text ads and contextual banner ads. Clicksor divides publisher in two groups on the bases of total impressions. Clicksor is Bid based CPC and CPM ads networks. Its offer less CPC rates as compare to above Sites. If also offer Referral Program mean you earn 10% revenue from the Publisher you refer for using Clicksor.

Ad Format:- In-text and contextual banner ads, Pop under and other text based ads.

Minimum Payout:- $50 through check or PayPal.

#6 SuperLinksSuperlinks is fastest growing new display based advertising network. Superlinks is one the best adsense alternative you don't need to worry about adsense if you are using superlinks. Superlinks offer Super Exit link, Super display ads, Super Footer, Super Interstitial, Super tower with various different size of banners. Superlinks is working through Google doubleclick network that means in case no highest paying banner is visiable then adsense ads will be displayed to fill space. Superlinks is one the best solution for you they offer CPC and CPM based earning. Minimum payout is $100 via PayPal and $500 via payoneer wire transfer on the bases of NET35. So i recommend you to join superlink right now.

#7 Chitika Ads

Chitika is also famous platform of CPC on the bases of Search Targeted Ads, Local ads and Mobile Ads. Chitika ads are accepts only organic traffic drive by Search engines. So you will only earn revenue from clicks, if you have good visitor flow from search engines. Chitika Offers high CPC rates as compare to others but little bit low as compare to Adsense. But instead of others it is also good Adsense alternative. Chitika has Referring Program also you can refer others for using Chitika ads then you will earn 10% of Refer Publisher review for 10 months. Requirement:- Organic Search Traffic is required for earning.

Ad Format:- Display banner ads, Text Ads.

Payout:- $10 via PayPal and $50 via Checks.

#8 Media.net Ads

Media.net is a Contextual Ad network by Combined Yahoo and Bing and powered by Media.Net. It is one of best Alternative of Adsense. Its CPC rates are also high and good. It is also Bid based CPC and CPM and CPA ads on the bases of eRPM. Media.net become most popular for advertiser and publisher within few years and makes best place in advertising. Unfortunately if you don't get Adsense approval then i recommend you to apply for Media.NetRequirement:- High quality content and Traffic from premium countries like USA, UK, Canada.

Ad Format:- Display Ads, Keyword Block Ads.

Payout:- $250 via PayPal or WireTransfer. #9 Affinity Ads

Affinity has also make their best place in advertising market. Affinity has adopts many different kind of ways for publisher to earn more revenue from their website by implementation in Toolbar, In-text, search suggestion, gaming ads, widget and such kinds of amazing implementation. Affinity is also Bid Rates network based on CPC , CPM and CPA with better eRPM rates. Affinity have highest revenue sharing upto 95% as compare to others.

Ad Format:- In-Search, In-Domain, In-Content, Display Ads, Mobile Ads.

Minimum payout:- $50 via PayPal.

#10 Kontera Ads

Kontera is almost similar to Infolinks ads networks. It is based on In-text and in-image ads for your text content for any selected keywords. Kontera show relevant ads for keyword shown in double underline which is also looks irritating for users . Kontera offers Less CPC rates but they having higher CTR rates. Kontera is also compatible which Google Adsense and other Networks. They also don't need any space of banner placement. So it is better way to earn side earnings with other Banners based ads. Kontera share 70% revenue with Publishers

Ad Format:- In-text based ads

Minimum Payout:- $50 PayPal or Wire Transfer.#11 Conversant Media

Conversant media Ads hold best position in advertising networks. It is based on CPC and CPM methods. Advertisement format used by Conversant have contextual ads, different size of banner, pop ads and many other different format. Its offers good CPC, CPM and CPL rates better lesser as compare to above networks.

Ad Format:- Display Ads, Text Ads, Video Ads, Mobile Ads, In-text, Flash ads

Minimum Payout:- $25 vie PayPal.

#12 AdHitz

AdHitz is growing advertiser platform but its performance on the publisher platforms not so good. AdHitz having number different types of advertiser but their offers less CPC rates as compare to other publisher networks so that's why publisher choose Adhitz lesser ad compare to others. But if their is no choice left then i recommend you to choose Adhitz. Otherwise try on another ads programs first.

Ad Format:- Flat Rates PPC ads, Banner Ads.

Minimum payout:- $25 via PayPal.

I hope You enjoy this article about best ppc ad networks for publishers. I try explain only the best ppc networks from where you can earn some revenue. Their are numbers of PPC publisher site are available which we have not listed just because of their low cpc rates and performance. So i recommend you to choose any network which you like. We have updated new list of best ppc ad network for publisher on our new blog. Must check it for all new coming ppc ad networks.Note:- Don't use more that 2,3 three different networks on same site. Their are many bad effects on site as well on earnings also.

If you have any other best PPC ad network feel free to share your experience in comment box.


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Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.

What are search engines looking for? How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Most importantly, how can SEO help your web presence become more profitable?

During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital, fully explained the extreme value SEO can deliver to a site, and stressed the importance of basic SEO using the following analogy:

"Skipping the basics and spending all your time and money on social and 'fancy stuff' is the same as skipping brushing your teeth and showering, but buying white strips and wearing expensive cologne," Shelby said.

Related articles

Although the Introduction to SEO session was intended for industry newcomers, Shelby's tips offer important reminders for even experienced SEO professionals who have been optimizing sites for years.

What is SEO, Exactly?

The goal of foundational SEO isn't to cheat or "game" the search engines. The purpose of SEO is to:

Create a great, seamless user experience. Communicate to the search engines your intentions so they can recommend your website for relevant searches. 1. Your Website is Like a Cake


Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Without it, your cake is tasteless, boring, and gets thrown in the trash.


2. What Search Engines Are Looking For

Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. So how is relevancy determined?

Content: Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given. Performance: How fast is your site and does it work properly? Authority: Does your site have good enough content to link to or do other authoritative sites use your website as a reference or cite the information that's available? User Experience: How does the site look? Is it easy to navigate around? Does it look safe? Does it have a high bounce rate? 3. What Search Engines Are NOT Looking For

Search engine spiders only have a certain amount of data storage, so if you're performing shady tactics or trying to trick them, chances are you're going to hurt yourself in the long run. Items the search engines don't want are:

Keyword Stuffing: Overuse of keywords on your pages. Purchased Links: Buying links https://www.seoinc.com/ will get you nowhere when it comes to SEO, so be warned. Poor User Experience: Make it easy for the user to get around. Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate. If you know your bounce rate it will help determine other information about your site. For example, if it's 80 percent or higher and you have content on your website, chances are something is wrong. 4. Know Your Business Model

While this is pretty obvious, so many people tend to not sit down and just focus on what their main goals are. Some questions you need to ask yourself are:

What defines a conversion for you? Are you selling eyeballs (impressions) or what people click on? What are your goals? Do you know your assets and liabilities? 5. Don't Forget to Optimize for Multi-Channels


Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. These multi-channel platforms include:

Facebook Twitter LinkedIn Email Offline, such as radio and TV ads

Being consistent with keyword phrases within these platforms will not only help your branding efforts, but also train users to use specific phrases you're optimizing for.

6. Be Consistent With Domain Names

Domain naming is so important to your overall foundation, so as a best practice you're better off using sub-directory root domains (example.com/awesome) versus sub-domains (awesome.example.com). Some other best practices with domain names are:

Consistent Domains: If you type in www.example.com, but then your type in just example.com and the "www" does not redirect to www.example.com, that means the search engines are seeing two different sites. This isn't effective for your overall SEO efforts as it will dilute your inbound links, as external sites will be linking to www.example.com and example.com. Keep it Old School: Old domains are better than new ones, but if you're buying an old domain, make sure that the previous owner didn't do anything shady to cause the domain to get penalized. Keywords in URL: Having keywords you're trying to rank for in your domain will only help your overall efforts. 7. Optimizing for Different Types of Results

In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media.

Create rich media content like video, as it's easier to get a video to rank on the first page than it is to get a plain text page to rank. Optimize your non-text content so search engines can see it. If your site uses Flash or PDFs, make sure you read up on the latest best practices so search engines can crawl that content and give your site credit for it. 8. Focus on Your Meta Data Too

Your content on your site should have title tagsand meta descriptions.

Meta keywords are pretty much ignored by search engines nowadays, but if you still use them, make sure it talks specifically to that page and that it is also formatted correctly. Your meta description should be unique and also speak to that specific page. Duplicate meta descriptions from page to page will not get you anywhere.

Title tags should also be unique! Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more.


You should always keep SEO in the forefront of your mind, and always follow best practices. Skipping the basics of SEO will only leave your site's foundation a mess and prevent you from fully maximizing revenue opportunities.

Editor's note: This column originally was published on April 8, 2013, and comes in at No. 2 on our countdown of the 10 most read Search Engine Watch columns of 2013. As the clock ticks down to 2014, we're celebrating the Best of 2013 by revisiting our most popular columns, as determined by our readers. Enjoy and keep checking back!


There is often a perception these types of purchases (big ticket items purchased by large firms) aren't something that key stakeholders will probably search for.

This is complicated even further by a number of additional variables that may be barriers in creating the appropriate search traffic for the B2B company:

Small Related Search Quantity. Frequently, if you sell a very specific product which solves a a difficulty that is very specific, you may fight to grow traffic and won't have huge amounts of people searching for that item. If I'm selling human resources applications and targeting mid-to-big businesses, variations of "HR applications" and "human resources software" may send some really strong early-stage leads, but "niching down" to special features of my merchandise and specific challenges my prospects face around my product may start to offer very low search volume and decreasing yields.

High Rivalry. In addition to having a somewhat limited universe of potential searches to target, there's also the challenge that search engine optimization is a more mature business, and a lot of my opponents will now at least be "checking the box" and upgrading title tags, trying to rate for some of the most obvious terms searchers will use to describe their product (which, again, may even be the most abundant in terms of combined relevance and available search volume).

Google is rewarding different varieties of listings as of late, nevertheless, along with the page you'd like to determine rating for your desired duration may be tough to push high in search results (as well as the content you could get to rank may well not convert also as you had like and could raise questions along with your CEO why you might have a page about human resources software that does not talk about how great your human resources software is).

Think People First, Not Key Words

Like every advertising effort, you need to start with the question:

Who's buying my product?

This exercise is all about identifying the person who you'd prefer to purchase your software, not only the terms you believe folks will utilize to describe your merchandise. Ideally, you've already spent time as a marketing department along with an organization thinking relating to this question.

For my HR software company that is fictional, my target will likely be HR professionals (say director level) in midsized to large companies.

I would like to get these folks to my website. Company buyers are people search for things, and folks, even when they're not searching in the volume I had like for the most intuitive solution to spell out my product. I need ask myself and to begin asking questions about these people who are buying software like mine:

What issues do these people wrestle with?

What content do people use up on other sites?

How do I create that type of content on my website, and solve those issues?

The answers to these questions will unlock a ton of content ideas for issues which are highly relevant to your own target market. Often, these subjects will also represent search terms and key words which can be significantly less competitive and more easy to rank for (since they're less clear and less likely to want to be targeted by your competitors). There are a lot of amazing ways to get this information, including:

1. Speak with The Folks You're Targeting

Novel idea, right? Keep in touch with your clients and possibilities (one-on-one or via survey) and find out, specifically: where are their largest challenges, what do they spend the most time on on a day to day basis, what websites do they read?

An extension of this is to consistently meet with the sales and services folks at your company to learn what difficulties customers and prospects most frequently have, common objections they face and the language clients and prospects are using to describe different issues and feature requests.

2. Look At Conference Programs

My company encourages and creates content for companies. Occasionally this means doing ideation that is content in a niche we are unfamiliar with. At fleshing out content notions a great early step is to look at conference programs.

Organizers here have a powerful financial incentive to focus tracks and presentations around topics that are interesting to attendees. I'd look at the agendas for events that HR professionals will be more likely to attend to simply help identify opportunities for my HR software company:

Using convention plans for keyword research that is B2B

In this example screenshot in the EBN Gains Forum & Expo program, myself can immediately spot some possible content topics that are fascinating including:

Private Exchange (about executing pros and cons this, myself could take angles like points and so forth)

Private Exchanges vs. Self-Managed Plans

Wellness Insurance Company Consolidation

This was only the initial program myself looked at from the initial conference; I will begin to see some common problems and different mixes of topics I will attack in different content assets here, as I study a lot of different conventions.

3. Newsgroups, Support Content http://socialseo.co.za/seo/ And Q&A Sites

Myself likely have a few of my own, personal support and newsgroup content on my own website. This could be an unmined trove of great content thoughts. What are my users asking often here? What're popular feature requests?

You could also use the exact same strategy to take a look at your competitors' forums and support content. If they're featuring a specific support question on their support section's home page, that's probably because it is a common problem their users (who presumably are my prospects that are direct or have very similar issues to my prospects) have.

You can think similarly for hot topics on much more, feature requests from their users and their forums. I will see at a glance in a direct competitor for my HR software company's help section they categorize problems and common questions if Zenefits is them:

Beyond that, I will stop up that subdomain into something like SEMrush to see what search terms especially are driving traffic with their help subdomain:

Example of using SEM Rush

Here a treasure trove of potential content issues myself understand my prospects will probably be interested in. As myself dig into multiple opponents' support segments, I'll yet again begin to see common subjects in issues that often come up and matters being focused on.

4. Content Your Customers And Prospects Are Consuming

What sites do your possibilities read frequently? As with convention organizers, publishers have a strong vested interest in writing about subjects that are interesting for their audience, so if you could identify the publications your prospects are reading, you'll be able to run those websites through tools like SEMrush (to see the terms that drive the most traffic to all those sites), as well as tools like BuzzSumo (to start to see the information that gets shared most frequently).

5. Tools Your Prospects Are Using

In addition to your product, what other tools are your prospects using?

By helping your possibilities identify useful tools and evaluate classes of tools that are tangential but not competitive to your offering, you can often rate well for search terms they're looking for and can become a trusted supply of information.

Often, these kinds of comparisons will truly outrank the unique tool firms themselves, since this is the kind of content these searchers are actually looking for and will be much more likely to click on, consume and share than an individual tool provider's sales page.

"Traditional" Key Words will probably Be Your Pal, Too: How To Attack Heart Keywords And Get Out More Of what is Already Working

You could also focus efforts on becoming more out of the content in your site that is already working (assuming that content exists) . On the best way to squeeze more value out of your SEO landing pages that were most significant, inside my post, I walked through several ways in which you can capitalize on pages that are working

Executing Against Great Issues: Pick the Right Assets along with The Right Offers

By following the process outlined above, you will likely possess a lot of thoughts for new related content that may drive capable B2B SEO traffic, as well as a number of ideas for getting more value from center SEO keywords and pages which are already driving quality SEO traffic.

1. Determine Priorities

You first should triage what's likely a large listing of possible chances. Here you'll wish to think about the realistic chance, relevance to your own prospects as well as the potential search volume it is possible to rate for these durations.

2. Map Topics To Content Types

From there you should work down the set of possible key words and subjects to map particular forms of content you are able to create your topics for each. There certainly are a lot of various ways to map powerful content types to targeted keywords, and the advantage you employ will need to do with the keywords you're targeting. Some examples might be:

Heart Key Words. For the core keywords, you might need to get extremely aggressive and just talk honestly about yourself and all your competition, but most businesses might need to take another approach here.

Low Rivalry, Special Terms. For altered versions of your center key words or just very specific lower competition terms, you may not need a massive resource (briefer content can win occasionally, too) -- merely a simple glossary-style summary of a subject might be well-placed to rate for the term and may be precisely what searchers were looking for (Bonus points if you're able to get your articles to the answer box).

3. Create, Get Leads from your own Content And Promote

Finally, you need encourage the content, to create it and map a particular offer to your articles.

Your content development attempts should happen to be performed with promotion in head (Try to create each advantage as fail-proof as possible), and you also should have a specific plan for who will link to and share your content (and why). In the event you're uncertain of the best way to perform on outreach and promotion, there are lots of different resources on link building and loads of great information on the topic of content promotion.
Main Did You Know Internet Posted February 27, 2008

By Vangie Beal

This social media sites for small business marketing guide offers details on more than 30 social media sites.

There are a large number of social sites that a business can consider to further Web marketing efforts and connect with their clients and consumers. However, just because the site exists doesn't mean your business should be using it.

The following list is not a complete list, but based on the site description it may help you narrow down which social sites would be best suited to your business.


Blogger is a free blog publishing tool from Google that lets you quickly and easily share your thoughts with the world.


BuzzNet is a social media network for sharing photos, journals, and videos. BuzzNet allows you to share content based on your personal interests.


Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.


An online photo management and sharing application that lets people make their content available to the people who matter to them.


Foursquare is a location-based social media site for mobile devices that allows users to find great places to go with their friends.


With more than 95 million members worldwide, Friendster is a leading global online social network. Friendster is focused on helping people stay in touch with friends and discover new people and things that are important to them.


Goodreads is a site that allows users to search user-populated books, reviews, and annotations. Users can make their own book suggestion and discussion groups.


Google+ (Google Plus) is a social media site that lets you connect with others who have similar interests and enables you to post and share content with others.


Hi5 is a social networking Web site where users create an online profile to share pictures, updates and interests with friends.


Instagram is a mobile application that allows you to share pictures with your followers who can like and comment on your posts. Instagram also allows you to share those posts on Facebook and Twitter.


LinkedIn is an interconnected network of more than 36 million experienced professionals from around the world. The site can help you make better use of your professional network and help the people you trust in return.


Metafilter is a Weblog that anyone can contribute a link or a comment to. Metafilter breaks down the barriers between people, to extend a Weblog beyond just one person, and to foster discussion among its members.


At Mixx, all of the content is user-generated. Mixx makes it easy for people to submit stories, photos, videos whatever you find interesting, informative, different or fun. You can also see and vote on the stuff that other Mixxers submit.


MySpace is an online community that lets you find the latest on music news, videos, and albums. Users can also listen to radio stations based on a specific artist or genre, or create mixes and playlists.


Netlog is an online platform where users can keep in touch with and extend their social network. It is an online social portal, specifically targeted at European youth. On Netlog, you can create your own Web page with a blog, pictures, videos, events and much more to share with your friends.


At Newsvine, you can read stories from established media organizations as well as individual contributors from all around the world. Placement of stories is determined by a multitude of factors including freshness, popularity and reputation. Contribution is open to all, and editorial judgment is in the hands of the community.


Path is a mobile application that allows users to share music, movies, trips, photos, and more. Path also allows users to send private messages to other users.


Pinterest is a social media site that is displayed in a vision board-styled photo sharing platform. You can search for different categories and save pictures http://www.entrepreneur.com/topic/seo to your own board as later reference, or share them on other social media sites like Twitter or Facebook.


Reddit is a source for what's new and popular on the Web personalized for you. Your votes train a filter, so let Reddit know what you liked and disliked, because you'll begin to see recommended links filtered to your tastes. All of the content on reddit is submitted and voted on by users like you.


Snapchat is a mobile application that allows you to send photos and videos with captions and filters to friends. Once the viewer sees the picture or video it will disappear.


StumbleUpon is a free service that helps you discover and share websites with others who have similar interests. The more you use StumbleUpon, the more likely it is that you will "Stumble" across pages you like.


Stylehive.com is an online style club for people who live for fashion, design and shopping. It's where you meet your style muses and follow them as they discover and share their latest finds.


Tagged.com is a social-networking destination with over 70 million registered users and over 2.5 billion page-views per month. Tagged helps people keep in touch with their friends and make new ones. The site provides a fun media experience featuring expressive custom profiles, fluid widget embedding, integrated video, chat and more.


Twitter is a real-time short messaging service (SMS) that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens from breaking world news to updates from friends.


Vine is a social media platform that allows you to film and share seven second videos that can be integrated with Facebook and Twitter. Vine is can be used as a mobile application or on your computer.

We Heart It

We Heart It is a social network site that lets users save and share daily inspiration and photos .


WordPress is a blog publishing system with a rich set of features.


Yammer is a private social network that helps with internal communication within companies. Yammer lets employees communicate with each other across departments, locations, and business apps.


YouTube is a video-sharing website that hoses user-generated videos. YouTube can be integrated with and shared amongst a variety of different social media sites including Google+, Facebook, Twitter, and many more.

Back >> Part I: Social Media: Tips For Small Business Marketing

Last reviewed and edited by Erin Lee

Based in Nova Scotia, Vangie Beal is has been writing about technology for more than a decade. She is a frequent contributor to EcommerceGuide and managing editor at Webopedia. You can tweet her online @AuroraGG.



By Cindy King

Published November 12, 2013 Printer-Friendly

social media how toWould you like to improve your social media marketing?

Are you wondering what social media marketing tactics the pros like to use?

We asked top social media pros to share their hottest social media marketing tactics.

In this article, youll discover strategies the pros use to boost their social media marketing.

#1: Stay Top of Mind Using LinkedIn Tagsviveka von rosenViveka Von Rosen

On LinkedIn, you shouldnt send an email blast to every one of your connections. However, you can create lists of tagged groupings so you can send relevant and helpful information to your contacts at strategic times.

When you tag your connections on LinkedIn, you can sort/filter them by Tags andwait for itsend a message to up to 25 people at a time.

process of taggingYou can filter by tag and then send a message to up to 25 people.

For example, if one of your niche markets on LinkedIn is marketers who target medical professionals, all you have to do is:

Create a tag called Medical Marketing Consultant (they cant see it)Do an advanced search on the keywords marketing OR marketer OR consultant AND medical (or some such)Sort by first-level connectionsOpen and tag each connection with medical marketing consultantOpen ContactsFilter by the tag medical marketing consultantClick on Select AllWrite your message to the first 25 folksThen the next 25Then the next 25tagging a profileTag your contacts for easier messaging.

The message subject line might be something like: As a medical marketing consultant, are you frustrated with LinkedIns new visibility limitations? Use the body of the message to resolve their particular pain point. You dont have to be the creator of the content, you just need to share it.

While you can use a different subject line to share the same tip with any number of tagged groups, I recommend creating an editorial calendar to keep track of what you sent to whom.

Use these targeted messages to create a feeling of trust and top-of-mind awareness, so that when your connections need you (or hear of someone who does) they will think of you!

Viveka von Rosen, author of LinkedIn Marketing: An Hour a Day and known internationally as the LinkedIn Expert.

#2: Post in Micro-Opportunity Windowsjay baerJay Baer

Heres my social marketing tip, ideal for B2B. For me, the people I want to reach with my social media marketing are other businesspeople, and which activity are businesspeople engaged in all day? Meetings. And when are meetings scheduled? Almost entirely on the hour or half-hour.

Based on the way meetings are scheduled and conducted, I believe many businesspeople are checking their social media accounts just before and after the top of the hour or the bottom of the hour. It works like this:

Meeting is scheduled from 1-2 pm. Meeting lets out slightly early at 1:57 pm, and attendees check Twitter on the way back to their desk. Meeting goes a little long, and that dip into social media occurs at 2:03 pm. You get the idea.

Schedule your social media marketing at opportune moments; for example, at times before meetings are due to start and end. Image source: iStockphoto

Because of this sequencing, I use Buffer to set my social media marketing to deploy most frequently in these micro-opportunity windows. I also try to pay attention to when people might be at lunch/dinner;although of course thats a bit of a toss-up due to time zone differences. I havent been able to prove that this works (yet), but it makes so much sense to me intuitively that Im going to keep doing it.

Jay Baer, founder of Convince & Convert.

#3: Research Popular Content From Your Competitorsian clearyIan Cleary

If a type of content is popular with the audience of your competitors and colleagues, it stands to reason that a similar post will be popular with your audience.

This isnt about copying content, its about crafting content around a similar topic, but with a different slant.

For example, Jeff Bullas wrote a blog post on 7 Marketing Trends You Shouldnt Ignore, which was very popular. I used his post as inspiration to write a post titled 7 Social Media Tool Trends You Shouldnt Ignore that was also very popular.

There are a few tools that will help with research:

Social Crawlyticsdoes an analysis of your competitors content and shows you how often each post is shared across each of the social networks.

SEMRush shows you what keywords bring your competitor the most traffic so you can target the same keywords in your own content.

sem rushUse SEMRush to gain insights into what keywords your competitors get the most traffic from.

Ian Cleary, founder of RazorSocial.

#4:Increase Views on YouTube Using These Thumbnail Creation Tipsgideon shalwickGideon Shalwick

Its no secret that getting more views on YouTube can greatly help grow your business online.

But with the vast majority of videos on YouTube getting mediocre results, everyone wants to know how to get more legitimate views!

One of the easiest ways to get more views is to create compelling, attention-grabbing thumbnails for your videos.

The Secret to Creating Powerful YouTube Thumbnails

You need to get three things right for creating powerful YouTube thumbnails.

Graphics: Start with a good headshot or closeup of your face to create a personal touch with your thumbnail, then add a colorful backgroundlike a starburstto grab viewers attention.

gideon shalwick example thumbnail 1Use attention-grabbing backgrounds.

Text: Use compelling text inside your thumbnail design to tell your viewers instantly what your video is about and why they should watch itmaybe use your video title. Make sure your text is easy to read, even at the smallest display size of your thumbnail on YouTube, and that the image is on the left and text is on the right.

gideon shalwick example thumbnail 2Make sure the image is on the left and the text on the right of the thumbnail.

X-Factor: Think about how you can inject emotion into your thumbnails. For example, the expression on the face of the person youre using can be that of shock, amazement, disgust, enjoyment choose an emotion that will create intrigue and get people to click on the image.

gideon shalwick example thumbnail 3The expression on a person's face can be enough for someone to click through.

To learn more about thumbnails and how to use them correctly on YouTube, check out the YouTube Playbook.

Gideon Shalwick, founder of Splasheo and author of Rapid Video Blogging.

#5: Limit Your Social Media Platformsjohn lee dumasJohn Lee Dumas

My social media marketing tip for businesses today is to find three or four social media platforms where you can build the strongest presence that will be most beneficial for your business.

With countless social media platforms available today, its impossible to grow a strong presence on every one. Having a mediocre presence on six or seven social media platforms is far inferior to a strong presence on three or four when it comes to your social media marketing goals.

social media buttonsBuild a strong presence on three or four platforms. Image source: iStockPhoto.

Why spend time on social media platforms where your audience might be hanging out when you could be spending that time on social media platforms where you know your audience will be hanging out?

To find out if your target audience spends most of their time on one platform over another, join online groups within those platforms that focus on your industry or niche. If you find that the members are really active and engage on the topics youre focused on in your business, theres a good chance that a presence on that platform will benefit your business.

John Lee Dumas, founder and host of EntrepreneurOnFire.

#6: Find Work With Twitters Advanced Searchkim garstKim Garst

One of the great challenges for business owners is being top of mind exactly when prospects either want the product or service you offer, or have a problem that your product or service can solve for them.

Think about the billions of dollars spent on billboards, television and radio commercials, print advertising, etc., just to be in the right place with the right solution at the right time. There has to be a better way, right?

What if I told you there was a tool that could put you personally in touch with a new prospect at the exact time they desperately needed you for FREE! Interested?

Im talking about the Advanced Search function on Twitter.

Lets say you are a handyman in New York City and you need paying customers today. Simply log into your Twitter account, go to Advanced Searchand type in the word or phrase that somebody might use when looking for what you have to offer in the geographic area where you work.

In the example below, we are going to see who is looking for a handyman in New York City.

kim garst twitter advanced searchUse Twitter's Advanced Search to see who is looking for a service you offer.

Ready? Here comes the magic

kim garst twitter search resultIt can help you find your next customer.

Theres your next customer. Imagine how shocked Regan is going to be when you send her a tweet telling her that youre a great handyman and you just happen to be working in her area today.

So all the people who say you cant do anything meaningful in 140 characterscertainly not anything business-relatedneed to rethink that position.

Twitter search is the mother lode for live leads that can create sales for you and your business!

Kim Garst, CEO of Boom Social.

#7: Grow By Giving Away Your Best Stuffmelonie dodaroMelonie Dodaro

Forrester Research found that over 90% of purchasing decisions begin online. Having quality and relevant content allows your prospects to learn about you and the products/services you offer.

Many people are worried about giving away their best content for free. They are concerned it may prevent people from taking the next step and investing in their products/services. I understand this fear, but it is truly unfounded.

When your prospects see the high quality of your free content, they will be much more confident in paying for your services because https://moz.com/ they already know the great value you deliver.

free giveawayGive away your best content for free. Image source: iStockphoto

When you create content, you want to think about the problems your ideal clients have and solve them with blog posts, articles, infographics, free reports, webinars, teleseminars, podcasts, etc.

Additional benefits youll receive include:

Evangelists who will recommend you to othersPeople will share your content, which puts you in front of a much larger audienceA strong reputation as a trusted authority and expert on your topic/nicheAdditional opportunities such as speaking engagements and interview requests from the mediaImproved SEO rankings of your website with quality content

Giving away great content opens up an opportunity for you to really educate your potential prospects and build trust, positioning you as the solution to their problem. Content marketing allows you to begin a relationship before ever speaking with a prospective client.

Melonie Dodaro, founder of Top Dog Social Media.

#8: Connect With Twitters Mobile Usersjamie turnerJamie Turner

There are two easy things you can do to improve the impact of your efforts on Twitter. The first is to do a promoted post that targets people only on smartphones.A lot of people dont realize that you can target promoted posts just for smartphones (or just for iPhones, or Android devices, etc.).

By targeting people while theyre on their mobile devices, you catch them while theyre out and about and, hopefully, near your business. Its a great tactic that takes context (where people are located) into consideration when you connect with them via Twitter.

If youre not ready to spend money on a promoted post, thats okay, because you can try another technique. My estimates are that about 30% of the people using Twitter are self-promoters, which is a no-no. About 60% are simply retweeters, which is not the most efficient way to use Twitter. And about 10% are conversationalists, which is the best way to use Twitter.

Shift to a conversationalist strategy and have a dialogue with your followers tokeep prospects and customers engaged with your brand. This deepens your relationship with them, which, over time, turns into customer loyalty. Customer loyalty = more revenue for your business.

what kind of tweeter are youHave conversations with your followers to keep them engaged with your brand.

Long story short, if youre not going to do promoted posts targeting smartphones, then try being more conversational and watch your results change overnight.

Jamie Turner, founder of 60 Second Marketer.

#9: Find Prospects Online With Twittertom martinTom Martin

To truly prospect with social media, you need to understand where youre most likely to find prospects onlinewhat I call your Propinquity Points. Twitter is an excellent resource for this.

First, create a private Twitter list called Prospects. Then search for relevant keywords for your company or competitors. Find tweets where folks are obviously talking about your company, product category or competitor in a way that convinces you they are true prospects. Next, add each person to the Prospect Twitter list. Do this every day.

prospect twitter listCreate a Prospect Twitter list.

Now, create a column in HootSuite or whatever Twitter client you use and populate that column with the Prospect list tweets. Lastly, filter the column so that you see only tweets with links. Create a spreadsheet to track all of the links you find, and note when multiple folks share content from the same site.

Over the course of a few months, youll have a pretty solid list of online destinations frequented by your target prospects. This shows you where to make comments on existing contentor better, where to contribute your own content.

Tom Martin, author of The Invisible Sale.

#10: Easily Connect With Your Email Subscribers on LinkedIn and Facebookstanford smithStan Smith

Email is critical for notifying subscribers of new posts and generating repeat visits to your blog. However, the latest Gmail Promotional tab addition by Google means that most of your notification emails are routed to the promotional folder where they can be overlooked by your readers.

Tackle this problem by connecting with your blog update subscribers on LinkedIn and Facebook. Simply download and installRapportive, a social CRM tool that displays social network connections in your Gmail sidebar.

get rapportiveAdd Rapportive to Gmail.

Next, export a list of your blog update email subscribers. Compose a new email in Gmail, and paste 10 addresses from your list of subscribers into the To: Box.

Mouse over one of the addresses and you will see Rapportive offer a Connect button for LinkedIn or Facebook (if the subscriber has an account). Click on the Connect button and customize the invitation to connect with you on the selected platform. Repeat the process for all of your contacts.

connect buttonRapportive offers a Connect button for LinkedIn or Facebook.

When you publish a new post, update your LinkedIn or Facebook to increase the chance that your Gmail subscribers will see your updates on LinkedIn or Facebook.

Stan Smith, founder of Pushing Social.

#11: Find Content to Share Using Platform Searchescynthia sanchezCynthia Sanchez

When business owners or marketers begin to use social media as a part of their marketing strategy, they often focus on getting the right profile image, when the best time of day is to post or what scheduling tool is best. While its important to consider these things, there is something very valuable within each platform that is often overlooked.

Networks such as Facebook, Twitter and Pinterest each offer a search feature.

The search feature available on each of these networks can help businesses better serve their customers or clients by providing insight into what the users of each platform are interested in. Search can reveal if there is even a place for their business there.

For example, at a recent conference where I was speaking, I was asked to provide an example of an investment banking business using Pinterest.

After a quick search, we discovered that there were only two investment banking accounts on Pinterest. However, when we switched from searching for pinners (accounts) to searching for boards about investment banking, we found several.

search for boards in your niche on pinterestSearch for boards as well as pins on Pinterest.

This discovery shows that there is an interest in investment banking among the Pinterest audience and the two accounts currently on Pinterest with investment banking in their name were not active. This presents a big opportunity for an investment banking business to become the go-to source for information on Pinterest.

Earlier this year, Facebook introduced Graph Search. In Graph Search, you can refine your results down to pages, groups and events. Inspiration for future blog posts or even new products or services could emerge from the search.

graph search categories on facebookGraph Search can be very useful for a business.

Twitter offers an Advanced Search featurewhereyou can perform a very specific search, but the option to search for tweets with questions is most helpful. How better to serve potential clients or customers than by answering their questions?

twitter advanced searchThe option to search for tweets with questions is extremely valuable.

Cynthia Sanchez,writes and podcasts about all things Pinterest atOh So Pinteresting.

#12: Make Your Podcast Easily Consumable on Mobilepaul colliganPaul Colligan

Smartphones have changed social media in some amazing ways. Perhaps most exciting (for me, at least) is how theyve helped podcast consumption explode. More and more people are listening to podcasts on their smartphonesand they (and the podcasters) are better for it.

When someone clicks on a podcast from a blog, most smartphones open a new window and start playing the content. It just works. A simple link to an MP3 will work on most blogs for a media player and a number of podcasters are fine with that.

Install a simple HTML5 audio player on your blog that doesnt open a new window, but does, in fact, give a similar (in-screen) experience to what listeners see on the desktop. This lets the listener read your content while listening to your podcast.

Which experience below do you want your audience to have when theyre listening to your podcast, the first or the second?

quicktime for mobile podcastProvide listeners with a convenient player.

thinking out loud on mobileLet the listener read your content while listening to your podcast on mobile.

Paul Colligan,director of content marketing at Instant Customer.

#13: Think of Social Media as a Publicity Engine and Distribution Channelbrian clark twitter picBrian Clark

The best social media marketing strategy Ive found (and have used for years) is to think of social media as a publicity engine and distribution channel for content. Even back before Facebook and Twitter, content was the fuel for traffic back to our web properties from social media news sites like Delicious and Digg.

Now theres content, and then theres content that functions as marketing. After all, no amount of traffic from social networks means anything unless a portion of that traffic converts into customers and clients.

The content you create must attract your ideal prospect, not random traffic. To do that, you discover the problems and desires your ideal prospect has, and then create content that addresses those problems and desires at an introductory level. Once these prospects visit your site, you must entice them to follow your content over time by email, which is still the highest-converting online sales channel (by far).

The reason content works as a social media marketing strategy is that people not only want valuable information, they like to share it as well. This results in an amazing word-of-mouth effect where new people are exposed to you and your brand each and every day via those in their own networks.

istock red megaphone on blackboardAttract your ideal prospects, then encourage them to share with their own networks. Image source: iStockphoto

People dont want to be pitched directly via social media. They do seek out and share content though, and if that content is fine-tuned to appeal to your perfect prospect, youll develop a social media marketing strategy that works for you night and day.

Brian Clark, founder and CEO of Copyblogger.

#14: Include an Original Photo in Your New Piece of Contentgini-dietrichGini Dietrich

The best social media marketing network most businesses still ignore is Pinterest. Too often, we hear, Oh I dont have anything visual to show so they ignore the fastest-growing network. But heres the deal: Sixty-five percent of human beings are visual learners. That means theyd rather look at pictures or watch videos than read text, yet most of us still use text as our main method of communication.

Lets say you run a professional services firm or a manufacturing company or a software-as-a-service business. If you are creating content for your business, include an original photo andyou have something to pin to Pinterest.

First, create a board for your content. For instance, I have one on my personal page called Spin Sucks.

spin sucks pinterestSpin Sucks on Pinterest.

A best practice for a new piece of content isto include an original photo. When you publish the content, youll want to pin it to the board youve created specifically for the business. Click the pin it button and get it saved.

original photo to pinInclude an original photo in a new piece of content.

Do this every time you publish content for a month. Then go into your Google Analytics and see what kind of traffic its driving.

Even if you dont have anything to sell online, its a quick and easy (incredibly easy) way to bring new visitors to your site. And now you have a huge opportunity to capitalize on that new traffic!

Gini Dietrich,founder and CEO of Arment Dietrich.

#15: Allow Employees to Advocate for Your Businessneal schafferNeal Schaffer

One of my best social media marketing tips, and probably the one that is most underutilized by businesses, isemployee advocacy.

Youre a business engaging in social media and creating content, but youre only sharing that content from your companys account. Wouldnt it be great if all of your sales and marketing people also shared your content? It would help your company reach more people and help your sales and marketing folks better brand your company in social media.

The recent Edelman Trust Barometer reported that41% of people believe company employees rank higher in public trust than a firms PR department or CEO.With the advent of social business, every employee can and should play a role in your social media efforts, and there are now a handful of platforms like GaggleAMP (you can join my own Gaggle hereto see what an employee would see), Addvocate, PeopleLinx, Dynamic Signal, Expion and SocialChorus that make it easy for you to both facilitate and measure your employee advocacy program.

gaggle amp employee advocacyMy Gaggle makes it easy for me to facilitate and measure my employee advocacy program.

Your social selling can also be helped by employee advocacy. Prudential Financial embarked on an employee advocacy program, which encouraged their employees to get connected. Now each of their 15,000 employees has an average of 160 connections, meaning that as a company, their messagethrough their employeescan potentially reach 2.4 million LinkedIn users! Its time for companies to wake up and unleash the power of some of your most passionate, but often forgotten, brand advocates: Your employees!

Neal Schaffer,president of Windmills Marketing, author of Maximizing LinkedIn for Sales andSocial Media Marketing: Understanding, Leveraging and Maximizing LinkedIn.

#16: Attend Live Eventsjeff korhanJeff Korhan

Live events are where you experience firsthand the energy and enthusiasm of other like-minded people who share your interests and business objectives.

In addition to building meaningful relationships, you walk away with abundant ideas for invigorating your social media marketing. Im still mining ideas from my experience at Content Marketing World a couple months ago, not to mention being better connected with industry colleagues.

jeff korhan and joe pulliziJeff Korhan and Joe Pulizzi reconnecting at the Green Industry Conference shortly after Content Marketing World.

One of the challenges of social media is translating our weak connections into stronger relationships that can potentially lead to mutually beneficial outcomes. The solution is to literally get out of the office to meet the people with whom youre connected online, and make new connections that you can bring to your social networks. When you integrate the two, you enhance the effectiveness of both.

A few years ago, it was predicted that webinars and other digital events would eventually replace live events, thereby putting professional speakers and trainers like me out of business as we know it. It turns out we are now experiencing a resurgence of live events, and the reason is somewhat surprising.

Now we are more connected than ever as a result of social media and people want to meet their connections in person to further develop their relationships. The community and energy of live events adds richness and depth to your social media relationships, and makes a positive impact on that illusive metricyour social media ROI.

Jeff Korhan is a small business marketing expert and the author of Built-In Social: Essential Social Marketing Practices for Every Small Business.

#17:Build Authority Relationships With Google+ Reverse Image Lookupjohn jantschJohn Jantsch

Networking for link relationships has taken on a bit of a popularity feel due to Googles emphasis on authority when it comes to content.

Links from sites that Google ranks highly have always been important, but now individuals inside of Google+ carry a great deal of weight as well.

Its important to build relationships in your industry with those authors whom Google already thinks highly of. Im not talking about stalking, Im talking about discovering the most valuable relationships and finding ways to build value within them.

Find those authors in your industry who appear with an author box in common searches with your industry and do a Google reverse image search to find where they contribute content currently.

Find an author whose image shows next to highly indexed contentNavigate to their Google+ profile, right-click their profile image and copy the image URLPaste the image URL into a Google Search by Image boxScan the results to find a great deal about their contributed content landscapeCreate a plan to build relationships based on valuereverse google image lookupReverse Google image lookup reveals a list of places where this author contributes.

Youll turn up some great guest post opportunity possibilities for yourself, as well as gain some insight into ways you can connect with authors of authority.

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.

#18: Actively Use SlideShare Pro to Acquire Subscribersjoe pulliziJoe Pulizzi

A subscription strategy is critical to any social media and content marketing professional. Im astounded that more marketers arent actively using SlideShare to acquire subscribers. If youre not familiar, SlideShare was purchased by LinkedIn and sees about 100 million visitors per month. Simply put, SlideShare is the YouTube for PowerPoint presentations (and so much more).

A SlideShare Pro account starts at $16 per month and lets you collect leads and/or subscribers. Also, SlideShare can be integrated with most marketing automation systems.

At Content Marketing Institute, weve been using SlideShare Pro for two years now, and its our number-two overall source for new subscribers. Weve done nothing different with deploying content on SlideShare, but now we actively drive new leads.

The images below show one of our presentations on SlideShare.

epic slideshareUse SlideShare to acquire subscribers to your content.

The second screenshot shows the SlideShare Pro subscription popover that appears near slide 10 of a presentation. The popover can easily be skipped so viewers can access the full content, but on this presentation alone, weve collected over 500 subscribers with no additional work.

epic slideshare pro popoverThe SlideShare Pro popover can collect more subscribers.

Joe Pulizzi, founder of the Content Marketing Institute.

Who are these social media pros?

The social media marketing experts who contributed to this article are all speaking atSocial Media Marketing World 2014.

The conference features 60+ pros who will help you master social media marketing!

Join Chris Brogan (co-author of The Impact Equation), Mari Smith (co-author of Facebook Marketing: An Hour a Day), Michael Hyatt (author of Platform), Jay Baer (author of Youtility), John Jantsch (author of Duct Tape Marketing), Amy Porterfield (co-author of Facebook Marketing All-in-One for Dummies), Mark Schaefer (author of Tao of Twitter), Michael Stelzner (author of Launch) and experts from more than a dozen brands as they reveal proven social media marketing tactics at Social Media Marketing World 2014Social Media Examiners mega-conference in beautiful San Diego, California.

Join nearly 2000 fellow marketers at the live mega-conference designed to http://www.tizag.com/SEOTutorial/ empower and inspire you with social media marketing tacticsbrought to you by Social Media Examiner.

Why should you attend Social Media Marketing World 2014?

Youll hear from 60+ of the worlds top social media marketing pros as they reveal their newest social media marketing tips andpractical, real-world, provenexamples.

Youll be able to take your Facebook, LinkedIn, Twitter, Pinterest, Google+, YouTube, blogging, podcasting and video marketing to an entirely new level.

Click here to learn more.

What do you think? Have you used any of these tactics? Whats working in your social media marketing today? Please share your comments below.

Images from iStockPhoto.Tags: cindy king, content marketing, pinterest strategy, podcast strategy, slideshare strategy, social media marketing, social media marketing goal, social media marketing world 2014, social media tactic, twitter advanced search, twitter monitoring, youtube thumbnails


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